Summer sale! First box for $15 with code SMSUMMER21
Making magical experiences for preschoolers.
Nice to meet you!
We’re a team of parents, programmers, artists, dogs, designers and kids-at-heart who believe in the power of play.
What we’re all about
Founded on values like open-ended play and creative learning, we build things that grow minds, spark creativity and get giggles.
Tested by tough critics
Our weekly in-studio playtesting sessions ensure everything we make passes the(very picky) kid test.
Our pinky promise
No rules, time limits or confusing instructions. Just pure, open-ended play.